Imagine if you have a great idea for an application that could create a great impact in the market, but you do not have enough funds to take your idea to the next level. Developing an application is not an easy process. Mobile app development needs a considerable amount of time, money, and resources. This is where app investors come in. So to achieve your goal without any hindrances, you need app investors who can invest to breathe life into your app idea.

You must doubt why anyone would like to invest in your application instead of creating one themselves. Developing apps is not everyone’s cup of tea. Some would be good at developing apps while others are capable of investing in them. 

The next doubt you probably have now is why anybody would like to invest in mobile apps while there are numerous businesses out there in the market. Research has shown that an average smartphone owner uses 9 to 10 apps in a day. Also, it is found that 85% of time spent on smartphones is spent using apps. Several studies show that there were 255 billion app downloads in 2020. 21% of Millennials open an app 50+ times in a day. It is no wonder many have a significant interest in investing in mobile application development companies.

Who Are App Investors?

App investors are individuals or groups of individuals who contribute to the development and success of various business ventures. They have financial resources to fund app development and innovation. By providing support to app developers, they can help drive innovation and support the growth of business. They not only support them financially but also provide mentorship and guidance to them that can greatly impact the success of an app.

App investors identify promising app ideas, startups, or established companies where they can invest to fuel their business. They are instrumental in driving innovation and supporting the growth of the tech ecosystem. To get financial backing support from app investors, app developers need to understand the standards set by them. 

Why Do You Need App Investors?

App investors are essential for navigating the complex landscape of app development, ensuring that your app not only survives but thrives in a competitive market. Securing app investors becomes imperative for several reasons, each playing a crucial role in the app's success and sustainability. 

Secured Funding 

App investors provide the necessary capital to fund the development, marketing, and operational aspects of your app. This financial support ensures that you have the resources to bring your app idea to fruition without compromising on quality.

App Tools and Equipment

Building a successful app often requires specialized tools, software, and equipment. App investors contribute to acquiring the necessary technological resources, ensuring that your development process is efficient and up to industry standards.

Maximize Development Skills and Capacity 

With adequate funding, you can hire experienced developers, designers, and other professionals to enhance the overall quality of your app. Investors enable you to maximize your development team's skills and capacity, leading to a more robust and polished final product.

Stand Out In The Market 

In a competitive app market, having investors on board provides a competitive edge. It allows you to implement unique features, cutting-edge technologies, and effective marketing strategies that set your app apart from others, increasing its chances of success.

Increase App Installs 

Funding from investors facilitates strategic marketing campaigns, leading to increased visibility and more app downloads. This increased user base not only boosts your app's popularity but also attracts further attention from potential investors and collaborators.

Boost User Engagement and Retention 

Investors support ongoing efforts to enhance user experience, engagement, and retention. With additional resources, you can invest in features, updates, and customer support, fostering a loyal user base that contributes to the long-term success of your app.

Maximize ROI 

App investors are not just financial contributors; they are strategic partners interested in the success of your venture. Their insights and connections can help you navigate challenges, expand your app's reach, and ultimately maximize the return on investment for both you and the investors.

Types Of App Investors

Building and launching a successful app often involves seeking financial support from various sources. A combination of different types of investors may be employed throughout the app's lifecycle, each contributing unique benefits to fuel its growth. Here are different types of app investors that entrepreneurs can explore.

Angel Investors 

Angel investors are affluent individuals who invest their funds in startups, including those in the app industry. They often provide not just capital but also mentorship and guidance, leveraging their experience to help the startup succeed.

Venture Capitalists

Venture capitalists (VCs) are professional firms or individuals managing pooled funds from various investors. They invest in startups, including mobile app ventures, intending to achieve substantial returns. VCs often provide larger funding amounts compared to other investors.

Personal Network

Many app entrepreneurs start by seeking investment from their network, including family and friends. This initial support can provide the necessary seed funding and emotional backing during the early stages of app development.


Co-founders, if not contributing financially, invest their time, skills, and expertise into the app development process. Their commitment and shared vision make them crucial partners, aligning their success with the app's success.


Crowdfunding platforms, such as Kickstarter or Indiegogo, enable entrepreneurs to raise funds from a large number of people who believe in their app idea. Contributors, often early adopters, provide financial support in exchange for rewards or early access to the app.

Online Lending Platforms 

Online lending platforms offer an alternative financing option for app development. Entrepreneurs can secure loans to fund their projects, and the repayment terms are usually structured to accommodate the unpredictable revenue streams of startups.


Accelerators are organizations that provide funding, mentorship, and resources in exchange for equity in the startup. They offer a structured program to accelerate the growth of startups, connecting them with mentors, industry experts, and potential investors.

How to Get Investors For an App?

Well, it is possible to find investors but it is not as easy as it seems. Why would any investor simply invest in your idea? Your project idea should be in a way that makes them believe that their business will thrive if they invest in it. The way you present your idea and how dedicated you are towards your project all matter the most in earning the trust of app investors and making them ready to contribute. Here is a step-by-step guide to provide insights into how to find the right investors looking for your app and pitch your idea to them. 

Identify and Validate Your App Idea 

Clearly define your app concept and validate it by assessing its uniqueness, potential value, and market demand. Investors are more likely to support ideas with a strong foundation.

Perform Market Analysis and Identify Competitors

Conduct a thorough market analysis to understand current trends, user preferences, and potential competitors. Investors want to see that you've done your homework and know the market landscape.

Find the Right Niche in the Market

Identify a niche within the market where your app can thrive. Investors are often attracted to ideas that cater to specific needs or solve particular problems.

Define the Market Size 

Clearly articulate the size of your target market. Investors are interested in the growth potential of your app and the scalability of your business.

Define your Target Audiences and Business Objectives 

Clearly define your target audience and establish specific business objectives. This clarity helps investors see that you understand your users and have a focused strategy.

Choose an App Development Company

Select a reputable App development company with a track record of successful projects. Investors often consider the team and development expertise behind the app.

Know the Investment Basics 

Educate yourself on the basics of investment. Understand different types of investors, such as venture capitalists, angel investors, or crowdfunding platforms, and determine which aligns best with your app's needs.

Understand your App Cost and Revenue Strategy 

Provide a detailed breakdown of the costs involved in developing and launching your app. Clearly outline your revenue strategy and monetization model to demonstrate the potential return on investment.

Learn More: Mobile App Development Cost

Create an MVP Version of your Mobile App 

Develop a Minimum Viable Product (MVP) that showcases the core functionality of your app. This prototype serves as a tangible demonstration of your concept and can attract investors interested in supporting its further development.

What Do Investors Look For Before Funding an App?

Investors play a pivotal role in shaping the success of mobile apps, and before committing their funds, they scrutinize various aspects to ensure the app's viability and potential for growth. Here are crucial factors that investors typically evaluate before funding an app.

Industry and Domain Knowledge 

Investors seek entrepreneurs with a deep understanding of the industry and domain in which their app operates. Knowledge about market trends, user behaviors, and potential challenges demonstrates a strategic and informed approach to app development.

Look for the Unique App Idea 

A unique and innovative app idea sets entrepreneurs apart in the eyes of investors. Investors look for ideas that address a gap in the market or solve a problem in a novel way. The app's uniqueness often determines its potential for market acceptance and success.

Understanding Market Data

Thorough market research and a comprehensive understanding of market data is crucial. Investors assess the entrepreneur's ability to analyze market trends, identify target audiences, and position the app effectively in a competitive landscape.

Check for an Effective Business Idea 

Investors scrutinize the business idea behind the app. They look for a clear and effective business model that outlines how the app will generate revenue, retain users, and achieve long-term sustainability.

Scalability and Growth Potential 

Investors are interested in apps with scalability and significant growth potential. They assess whether the app can attract a large user base and expand its market reach over time. Scalability is crucial for maximizing the return on investment.

Monetization Strategy 

A clear and viable monetization strategy is essential. Investors want to know how the app plans to generate revenue, whether through subscription models, in-app purchases, advertising, or other means. 

Team Expertise and Capabilities 

Investors closely evaluate the team behind the app. They look for a skilled and capable team with relevant expertise in app development, marketing, and operations. A strong team instills confidence in investors regarding the app's execution and success.

Different Stages of Funding App

Funding for app development typically occurs in multiple stages, each serving a specific purpose in the growth and evolution of the project. Here is an overview of the different stages of funding an app. 


At the pre-seed stage, the primary goal is to develop the initial concept and create a prototype or Minimum Viable Product (MVP). Funding is often sourced from personal savings, contributions from friends and family, or small grants. Pre-seed funding is used to conduct market research, validate the app idea, and create a prototype to showcase the concept's feasibility.

Seed Stage 

The seed stage is focused on refining the app based on initial feedback, conducting market testing, and preparing for a wider launch. Funding may come from angel investors, venture capitalists, or crowdfunding. Seed funding supports app development, marketing efforts, user acquisition, and scaling up operations.

Series A 

Series A funding is typically sought when the app has gained traction in the market, showing potential for sustained growth. The goal is to scale the user base and enhance product features. Series A funds are used for aggressive marketing, expanding the team, further product development, and entering new markets.

Series B 

At the Series B stage, the focus shifts to accelerating growth, increasing market share, and solidifying the app's position within the industry. Investors look for a proven revenue model and a clear path to profitability. Series B funding is allocated to scaling operations, entering new territories, and developing additional features to stay competitive.

Series C, D, etc 

In subsequent funding rounds, the emphasis is on scaling the app to reach a global audience, exploring strategic partnerships, and preparing for potential exit strategies, such as mergers or acquisitions. Series C and beyond are used for large-scale expansion, product diversification, acquiring complementary businesses, and further strengthening the app's market position.

Top App Investors in 2024

Investment is a critical catalyst for the success of mobile apps, and several prominent investors play a pivotal role in supporting innovative ventures. Here are some top app investors making waves in the industry.

1. Braavo 

2. Pollen VC 

3. ClearCo 

4. OutFund

5. Uplift1 


Braavo is a fintech company specializing in providing financing solutions for mobile app developers. They offer tailored funding options, including revenue-based financing and app store receivable financing, to help app developers scale their businesses. Braavo focuses on empowering app developers with flexible funding solutions to fuel user acquisition, marketing, and overall growth.

Pollen VC

Pollen VC is a financial technology company that specializes in accelerating app and game developers' growth. They offer financing solutions to help developers unlock their app store receivables sooner, enabling them to reinvest in user acquisition. Pollen VC focuses on providing liquidity solutions for app developers to optimize cash flow and accelerate user acquisition strategies.


Formerly known as Clearbanc, ClearCo is a financial technology company offering e-commerce and app developers a data-driven alternative to traditional funding. They provide funding based on data analysis, focusing on metrics like customer acquisition costs and revenue. ClearCo is known for its data-driven approach to financing, aiming to democratize access to capital for app developers and entrepreneurs.


OutFund is a financial technology company providing revenue-based financing to app developers. They offer capital without equity dilution, enabling app developers to scale their businesses while maintaining ownership. OutFund focuses on empowering app developers with non-dilutive capital solutions, emphasizing revenue-sharing agreements.


Uplift1 is a growth capital provider for mobile app and gaming companies. They offer financing solutions tailored to the needs of app developers, helping them scale their user acquisition efforts and drive business growth. Uplift1 focuses on supporting the growth of mobile app and gaming companies through strategic financing solutions.

How Much Funding Do You Need For Your App Startup?

Determining the amount of funding required for your app startup is a critical step that demands careful consideration of various factors. The funding needs for an app startup can vary significantly based on several key elements. Apps may require less funding, while feature-rich or technologically advanced apps may demand more substantial investment. 

The choice of platforms such as iOS, Android, and hybrid and the underlying technology stack significantly impact costs. Developing multiple platforms, integrating advanced technologies, or ensuring compatibility with various devices can increase expenses. 

Here's a comprehensive guide to help you assess how much funding your app startup may require based on the funding stages. 

$50,000 to $100,000
$250,000 to $1,000,000
Series A
$2,000,000 to $3,000,000
Series B
$5,000,000 to $7,000,000
Series C, D & Beyond
$7,000,000 to $10,00,000

End Notes

By focusing on building a solid business case, showcasing a well-defined target market, and emphasizing the unique value proposition of your mobile app, you can attract the attention and support of investors. Remember, the journey doesn't end with securing funding – it's just the beginning. Now, armed with the necessary resources, it's time to bring your mobile app vision to life and hire mobile app developers.

Maticz is a Top Mobile App Development Company that has a skilled team of mobile app developers to create pitch-perfect mobile applications. Whether you need a new mobile app from scratch or customize the existing one with add-ons and features, we have got you covered. Seize this moment and embark on the exciting journey of mobile app development.

<< Previous Article >> Next Article

Have a Project Idea?
Discuss With Us

Enquiry Submitted

Submit Necessary Details